Primark opens its doors in Eindhoven today. Thousands of people have been waiting for this moment.
It has taken more than six months to refurbish the store at the Hermanus Boexstraat, but the chain store is finally opening its largest store in the Benelux today.
Primark has become a Trending Topic on Twitter, reason to believe thousands of people will be rushing to the Eindhoven store.
Primark stores are mainly popular among young people because of their low prices and fast-changing on-fashion collection.
Media are welcome to discover the store at 9:30 Hrs. At 11, the store opens to the public.