Eindhoven has to tell its story in a better and more coordinated way’ according to Eindhoven365, the city marketing organization of the city, in its strategic plan for the coming years.
Eindhoven365 is going to push hard for a collaborative editorial office: a place where representatives of different media will cooperate and consult with each other. This is benificial for the participants, but Eindhoven365 will also use the stories and media to promote Eindhoven internationally.
The city marketing want to work with parties such as Fontys, TU/e, Brainport Development, the Municipality of Eindhoven, E52, Studio040 and Eindhoven Dagblad. Eindhoven365 would like to have an “Eindhoven Central Media Office” within five years.
Translator: Peter Marijnissen