Today Eindhoven was granted the title Events City of the Year 2014. The city is receiving the Dutch prize because Eindhoven is promoting its events well.
A suggestion for improvement was the role of city marketing organisation Eindhoven365. According to the jury their role is vulnerable because they both organise and finance events.
Eindhoven left the cities Leeuwarden, Rotterdam, Groningen and Deventer behind.
The jury noted a professional approach in the field of public events at municipalities and organizers and ‘although Eindhoven is not at the forefront when looking at numbers, the way they convey events is worth mentioning. There are obvious choices and there is a clear national and international profile. This allows good guidance to be given to the events policy. Particular about this profile is that it fits excellent with the overall profile the city has as Brainport.’
With this the jury explicitely selected the winner who has provided most renewal in 2013 and who can serve as a source of inspiration for the whole events sector.
Source: Studio040
