The International Forum Design iF jury presented a total of three design awards to design agency VanBerlo Eindhoven in the categories of product design and packaging design.
The world-renowned iF awards have been honouring outstanding design achievements for the last sixty-one years, and an iF award is seen as an important indicator for quality design. The prestigious iF awards are seen as the very best of international awards because of the extremely high merit and level of the entries. This year there were around 4,615 entries from 55 different countries. The VanBerlo designs managed to impress the panel of judges, consisting of 49 experts and well-known designers from all over the world.
The new Vanish Gel Bottle range was launched globally in early 2013. The bottle modernizes the Vanish brand language and incorporates an innovative dosing ball.
The dosing ball can be used to dose the right amount of gel in the washing machine, and at the same time also pre-treat fabric stains locally using a new patented dosing mechanism.
The range of 12 bottles has been developed in an integrated brand design process resulting in packaging innovation and a clear, recognizable product range that radiates the Vanish brand values.