It is official: PSV has Energiedirect as its new shirt sponsor. This was made public during a press conference by the club.
The contract commences July 1, 2016. The deal amounts to 6 million euro per season, to last for at least three seasons. This was announced by Director Toon Gerbands. The amount may be increased by means of performance bonuses.
Energiedirect is the number four in the energy market, according to Mark van Zon of Energiedirect. The company want to progress to being number three and hopes to reach this by means of sponsorship. In terms of their sentiments, the two clubs are an excellent fit.
Toon Gebrands, Director of PSV also confirmed this. Both organizations are working in a goal oriented environment: "From the first day we were very much impressed about their approach and working method".
It took PSV a long time to find a news sponsor. A lot of discussions took place. Five potential companies were in the race to be the news sponsor. And for the first time in 34 years there will be another sponsor than Philips on the club’s shirt. It was made public a year ago that the Eindhoven electronic company would end its shirt sponsorship.
Gerbrands did note that Energiedirect will be placed on the front of the shirt, the back of the shirt is still available.
Translator: Jennifer den Dekker