Philips is the fastest riser amongst technology brands in the annual ranking of the ‘Top 50 Best Global Green Brands’ by leading brand consultancy, Interbrand. Philips now holds the 14th position, up from 23rd last year.
Interbrand noted: "We have seen Philips become one of the most celebrated global brands of 2013/2014. With the launch of a revised brand vision and identity, Philips has paved the way to improve the lives of over 3 billion people a year through meaningful innovation."
"We are very pleased to see a significant climb in two consecutive years which is a direct testimonial to our efforts in driving sustainable innovation," said Henk de Bruin, Head of Group Sustainability at Philips. "This year, our Green Product Sales exceeded half of total sales, showing that our
sustainable performance has resulted into a stronger demand driver for our brand."
Patrick Stal, Managing Director of Interbrand Amsterdam concluded: "The growth in Philips’ green perception is bound to continue to deliver real value for this brand, as the brand allows itself to show the world how strong it performs on corporate citizenship and sustainability related issues."
Philips is recognized internationally for its sustainability performance, including the recent ‘Champion for Change’ Award by Practice Greenhealth and ‘Energy Star Partner of the Year’ by the U.S. Environmental Protection Agency.
Information on Interbrand’s Best Global Green Brands is available at: www.bestglobalgreenbrands.com
Source: http://www.newscenter.philips.com
