The municipality of Eindhoven will sponsor the city’s annual marathon for the next three years.
The deal is worth €172,500 per year. Municipal authorities said the event is important for the city in terms of both PR and hospitality revenue.
Last year 23,000 runners participated and the marathon drew 200,000 visitors, both local and international, boosting the city’s image. Municipal authorities now also want to finance recreational sports in the city.
Also involved is Belgian sports marketing company Golazo Sports SX. The number of participants has since grown and the distances extended.
Source: www.studio040.nl
Translated by: Bob
Your advertisement here.
