During the presentation of the Dutch Design Awards design studio Lemz turned out to be the big winner. Their ‘Sweetie’ won them an award in the Service & Systems category as well as the Future Award. ‘Sweetie’ has been designed for Terre des Hommes and is meant to fight online sex tourism by means of an avatar that has the appearance of a young girl.
According to the selection panel, the design touches on a relevant topic and raises both ethical and legal questions. Furthermore, it is a ‘convincing example of what design could do for us’, the jury said.
Prizes were awarded in a total of six categories at the Klokgebouw on Saturday night. Winners in the other categories were: Kummer & Herman for Communication; Spark Design & Innovation for Product; Benthem Crouwel, MVSA Architects and West 8 for Habitat; Victor & Rolf for Fashion and Next Nature Network for Design Research.