ABN AMRO bank won desirable gold NCCA award in the category Customer Strategy. Eleven nominees in four categories could win the main prize for professionals in customer service.
Eleven nominees in four categories could win the main prize for professionals in customer service. The competition was sharp. ABN AMRO was nominated in the category Customer Strategy next to Philips and the City of Amsterdam.
The jury was impressed with the bank’s client strategy ‘Overal & Altijd’ which means in Dutch ‘Anywhere, Anytime’. The jury called this an innovative concept which reacts directly to the clients needs and has not yet been applied broadly in this branch.
With Always & Everywhere ABN AMRO has a clear vision; "We want to be where the customer wants us. Via webcam, phone, chat, email or at the table. Personal contact and digital convenience comes together. Almost all the client advisors are trained in the variety of customer contact services."
This results in an extremely high customer and staff satisfaction, an increasing conversion and a significant cost reduction, worthy of gold according to the jury.