The theme of the event is ‘Appetite for Ambition’.
Apart from the Rector, Hans van Duijn, the speakers are Dick Benschop of Shell Nederland and Danny Mekic, the most successful young entrepreneur in 2009. Mekic started his own internet business when he was only 15.
Presenting the TU/e academic prizes is also a standard part of the opening. There are awards in two categories: for Bachelor programme lecturers and Master programme lecturers.