The clothing brand, Eindje, will open its first store in the center of the city on Saturday. The collection is entirely dedicated to the city of Eindhoven. You can get Eindhoven caps, sweaters and shirts on the Heilige Geeststraat.
Paul Smits from textile printer Blendomatic and designer Kim van de Laarschot joined forces in designing the Eindje collection.
The clothing line caters to the latest fashion trends and looks for an edge. That means, for example, raw and rebellious. The motto is: ‘Eindhoven has not grown to stay normal.’
The clothing store opens on Saturday at 14.00 and from then on only on Fridays and Saturdays.