Philips’ Rijksmuseum lighting Global SABRE Award

Philips and OneVoiceConnect received a Global SABRE Award in the category Consumer Electronics at the Global SABRE Awards gala dinner in Miami, Florida.

Philips was one of the lead partners in the renovation of the Rijksmuseum in Amsterdam and New Light on Old Masters was recognized by the communications industry as one of the world’s 50 best PR programmes from more than 5,000 entries.

Philips worked closely with the Rijksmuseum museum on the lighting design with a strong focus on the visitor experience and the conservation of the artworks. The renovated Rijksmuseum opened its doors in April 2013, showcasing collections of Dutch Masters such as Rembrandt and Vermeer. All artworks, the museum’s public spaces and the building façade are lit by Philips LED lighting.

Philips took an outside-in communications approach, cooperating with Rijksmuseum experts and its designers who became ambassadors and started an open dialogue about LED lighting in museums. The campaign resulted in prominent features in online and offline media conversations, and more than 25 museums worldwide expressed their interest in the same Philips LED lighting as in the Rijksmuseum.

The campaign had already received an EMEA SABRE Award earlier this year and a European Excellence Award in 2013.


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