NXP Semiconductors Invests in Senseg

NXP Semiconductors N.V. announced its investment in the Finnish company Senseg, the leader in next-generation spatial haptic feedback technology.

The investment is part of NXP’s drive to lead in new user interface technologies for mobile, consumer and automotive applications.

Mark Hamersma, General Manager Emerging Businesses at NXP explained: "In our view, new user interface technologies will continue to be a key innovation area in smart phones, tablets and automotive applications in the coming years." Hamersma added "We see many high-value opportunities for this technology, not just in mobile, but also in Automotive where drivers need to keep their eyes on the road."

Established in 2006, Senseg is the leader in next-generation haptic technology that delivers tactile sensations to the touchscreen user’s fingertips, turning touchscreens into Feel Screens. Senseg’s patented electrostatic technology is completely software controllable and has no moving parts, which improves responsiveness, eliminates unwanted sound, and minimizes power use. Senseg’s solution is scalable from small to large devices with no increase in manufacturing complexity – ideal for smartphone, tablet and automotive use cases.

NXP’s investment will allow Senseg to develop a next-generation solution that will be small enough and inexpensive enough to penetrate the high-volume smartphone market, and subsequently other markets like portable gaming, navigation and in-vehicle controls.

Source: www.nxp.com

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