Eindhoven = King. That is the new slogan for our city during King’s Day. The city marketing organisation, Eindhoven 365, wants to convince all organisers of events to adopt the new slogan. Alternatives will also be allowed, such as Rock = King and Family = King.
The new slogan anticipates the coronation of King Willem Alexander. It replaces the old slogan ‘Oranje de Gekste’ (Orange the Maddest).