Friday, 01 June 2012
LIESHOUT – Bavaria does not want to say what the motives are behind the mysterious wash label with the text “Do not wear in stadium” in the V-dress of the brewer. Director Peer Swinkels hinted that it was not for nothing in there.
The previous Bavaria dress caused a shock during the World Cup in South Africa in 2010. A group of women was wearing the garment during the match between the Netherlands and Denmark. This disturbed the official sponsors a lot because they paid large sums of advertising money while Bavaria did not.Fashion Lawyer Evert van Gelderen thinks the action of Bavaria is ‘brilliant’. “Everyone knows that the dress is of Bavaria, but it doesn’t say anywhere. With the wash label Bavaria gives a warning to those who wear the dress. Through this it may be more difficult for competitors to complain against the brewer,” explains the jurist.It is possible though women wearing the dress are not allowed into the stadium. But then women with other dresses could be refused entrance as well.It is not clear why Bavaria attached the label in the dress. Is it to avoid liability? For the public these kind of actions are fun but for the head sponsor and organisers it is not. ’Bavaria knows very well why they invented this dress”, according Van Gelderen. Source: Omroep Brabant