Dutch Design Week: more tickets sold online, yet fewer visitors

Dutch Design Week, DDW19, Biobase
The Biobase Camp at Dutch Design Week. Photo credit: OmroepBrabant

Compared to last year’s Dutch Design Week (DDW), 50% more tickets were sold this year, while 4,000 fewer tickets were scanned at the cash register on Saturday. The organisers in Eindhoven find it difficult to tell whether this situation is related to the train problems.

DDW was off to a difficult start in the ‘Light City’ on Saturday morning. There were fewer trains to Eindhoven than usual due to the railway maintenance work and a collision. This caused long queues for visitors. However, a DDW spokeswoman said it is uncertain whether those “train problems” affected the number of visitors.

“The figures are clear – we sold more tickets online this year – 50% more than last year – but fewer tickets were scanned on Saturday. On the opening day, we scanned 11,000 tickets last year and 7,000 tickets this year. This indicates a difference of 36%. Is the poorer accessibility directly related to this situation, though? Who knows?”


The spokeswoman still finds the decrease striking: “The weather was good and therefore could not have caused it. The program offers exactly as much beauty as in other years. I don’t have a real explanation for the fewer number of visitors. Let’s just say that it’s striking that this coincides with the fact that fewer trains were running on Saturday.”

Source: www.omroepbrabant.nl

Translator: Shufei

Editor: Melinda Walraven

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  1. Probably because designers don’t necessarily always appeal, to the common public. If they were to descend from abstraction and produce marketable products could lead to more interest. Perhaps more collaboration with industry and engineers, could create more crowd. Thats often the issue, their ideas are too far off in the clouds and dont attempt to reconcile the ground reality.


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