Three runners ran Eindhoven Marathon in a shirt specially designed by Philips. The interactive running shirt must make clear where the nearest Automated External Defibrillator (AED) is.
The interactive running shirt is part of a Philips awareness campaign about the importance of an AED. Originally from Eindhoven, the company – also the reason why the kick-off took place here – is under the impression that Eindhoven can be made even more ‘heart-safe’. In their eyes, more of these devices must come.
The shirt in question has 850 individual LED lights and a GPS module. The GPS calculates where the runner is and how far it is to the nearest AED. An AED is a device that can restore the heart rhythm in the event of a cardiac arrest. If the runner moves from such a device within six minutes, the shirt turns green; if it is more than six minutes, the shirt turns red.
If the victim of a cardiac arrest is resuscitated within six minutes, the chance of survival is greatest. Every year around 17,000 people get a cardiac arrest outside the hospital. The campaign is therefore not only aimed at Eindhoven, but is expanding to the rest of the Netherlands.