DDW ambassadors announced

Dutch Design Week (DDW) wants to shake things up this year. They want to reevaluate the status quo.

This year’s ambassadors are Studio Drift, Jalila Essaïdi, Alice Rawsthorn, and Stefano Boeri Architetti. Studio Drift bridges the gap between technological innovations and social interface with interactive art exhibitions. Jalila Essaïdi has been responsible for projects such as ‘bulletproof skin’.

Alice Rawsthorn is an award-winning design critic and author. And last, but not least, Stefano Boeri Architetti. Stefano, and partner, Franscesca Cesa, are on a mission to solve the problem of urbanisation and the impact cities have on climate change. These four ambassadors bring magic, invention, theory, and architecture together.

‘If not Now, then When’

The DDW19 theme is ‘If Not Now, Then When?’ and will be held from 19 – 27 October. During this week, some of the seemingly endless possibilities that could make the world a kinder, better, and more sustainable place will be showcased. These possibilities also cause urgent global problems.

The 2019 theme of DDW takes this a step further. Adding to the question, ‘If not us, then who?’. This trend-setting European design event allows designers to show where the design world currently finds itself.

Director of the Dutch Design Foundation, Martijn Paulen, says, “Designers can address problems by studying these issues on a fundamental level. With this theme, DDW19 wants to contribute to scaling innovation in the areas of ideas, material, and processes. These ambassadors are great advocates for this.”

More than 2.600 designers will present their work during DDW19.

Source: DDW

Translator: Melinda Walraven

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