Could Schwung change our cycling experience?

Most people in Eindhoven have never heard of the Schwung app. But the cyclists that Studio040 reporters spoke to like the idea.

Schwung is a mobile phone app that connects to nearby bicycle traffic lights. It enables the traffic light to detect when a cyclist is approaching. If there are no cars at the intersection, it triggers the traffic light to turn green, allowing the cyclist to continue on their way without having to stop at the light. If there are cars at the intersection, the light will not turn green and the cyclist must wait as usual.

Background app

‘If it works, I will install it,’ says a boy who was stopped by Studio040 reporters on his way to TU/e. Another passer-by is also impressed by the idea, yet has never heard of the app. She understandably wonders whether it is dangerous to use such an app when cycling. But Schwung works in the background, meaning that cyclists do not have to cycle with their phone in their hand.

Encouraging bicycle use

Around 75 bicycle traffic lights in Eindhoven are connected to Schwung. That is more than half of all bicycle traffic lights in the city centre. Monique List, aldermen at the municipality offices, says, ‘it’s great because it encourages more and more people to take the bicycle to work. if they always face a red light, they start looking for alternatives. But now they can keep on cycling.’

List has downloaded the app herself. ‘It works, I’ve tested it!’, she says.


Source: Studio040

Translator: Rachael Vickerman

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  1. The bicycle app is one of the so-called smart devices that rip off our privacy and the right to move around outdoors in freedom of movement. As much as a convenient aspect is part of it, also causing people to follow the trend and feel a sense of belonging… which is fully artificial, there’s a darker side to this app, of which its purpose is introduced and applied in a stealthy manner.

    With this app on the bicycle, one is tracked constantly and this is the case at home too, with a smart meter,
    plus transduction technology using the screen of a smartphone, wifi television, and pc. Each conversation within the house, with all doors open on the same floor, will be audible for those who show an interest to track and listen to what’s being said, with terrorism in the back of their mind. Surveillance is sold to us as protection but in essence, it’s a measure of control. This is how the book 1984 by Orwell’ becomes a reality.

    Smart cities will be entirely digitalized, with LED lamps and cell towers, all sorts of smart technology including Alexa. The effect of EMF on the human brain will be enormous, with an increase of ailments of the nervous system. Gradually, the citizens will begin to show the same characteristics as the automaton in the movie Metropolis.

    It’ll be a rare case, when such a citizen maintains the ability to think for itself, in that digitalized reality, designed by those who don’t serve humanity and planet Earth, although they feed us such sentiments. We need to be extremely vigilant, not to program ourselves into a state of fear and anxiety, due to being accused of being sinners in the Climate Change Hive Mind Church. Already, those who don’t buy this story, find themselves ostracized and accused of stupidity and doing harm to the environment.
    When the Climate Change discussions begin to die down, we’ll see many turning back to the complacency they were in before the Climate Alarm bells began to ring. Wait and see, many will begin to neglect their vigilance, ignoring to walk their talk when it’s about recycling and a smaller carbon footprint.

    Eric Karlstrom’s work, exposing the source of the Climate Change Agenda and New Age:

    The idea of “using” environmental degradation, including man-caused global warming, as a “common enemy to unite us all” emerged from think tanks that are spin-offs of the Tavistock Institute of Human Relations, the world’s brainwashing center in England. The strategy was articulated in documents produced by the Rand Corporation (The Report from Iron Mountain, 1967) and the Club of Rome (The First Global Revolution: A Report by the Council of the Club of Rome,1973), in particular. The First Global Revolution states:

    “In searching for a new enemy to unite us, we came up with the idea that pollution, the threat of global warming, water shortages, famine and the like would fit the bill”.

    Another Tavistock Institute spinoff, the Institute for Public Policy Research (also in London), recently outlined the public relations strategies to be used by politicians and others to “sell” global warming to the public in a 2006 report:

    “The task of climate change agencies is not to persuade by rational argument….. Instead, we need to work in a more shrewd and contemporary way, using subtle techniques of engagement…. The ‘facts’ need to be treated as being so taken-for-granted that they need not be spoken”.

    Unfortunately, positive climate behaviors need to be approached in the same way as marketers approach acts of buying and consuming…. It amounts to treating the climate-friendly activity as a brand that can be sold. This, we believe, is the route to mass behavior change”.


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