Five electric vehicles from Ergon are especially branded for Dutch design Week. A special film, which coordinates with the week’s event has been placed on the cleaning vehicles. They will drive through Eindhoven with a large diamond-shape on their roof.
Ergon says the vehicles will be performing their duties as normal during the DDW. With this campaign, the company wants to make a connection between two opposites: a street cleaner and a designer. The week is quite abstract and with this initiative, Ergon wants to make a bit more comprehensible for the ‘common man’.
The film on the cars matches the ‘Modebelofte’ exhibition in the old V&D building in the centre of Eindhoven. A small demonstration is planned for Monday on the Demer. All the electric vehicles will gather there. When this will occur is not yet known.