New brand store ‘This is Eindhoven’ replaces VVV

The new brand store ‘This is Eindhoven’ is going to open its doors at Stationsplein this coming Saturday.

The brand store substitutes the Tourist Information Centre. Newly developed merchandise is added to the existing products and services. They also offer bike rentals.

City marketing organization ‘Eindhoven365’ came up with the idea of a brand store. The store also features a coffee lab that is run by Jeroen Veldkamp and Rob Bongers.

The website is launched today and offers information on Where to shop, Where to eat and drink, Where to sleep and Things to do.

The brand store opens its doors on Saturday, just before the start of the week-long annual light art event Glow.

Source: Studio4040

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