Audi and NXP strategic partnership

EINDHOVEN – Audi and NXP Semi conductors  today announced at Electronica 2012 that they have signed a strategic partnership for innovation. The partnership focuses on innovation in eight select automotive electronics application segments.

The innovation will be ranging from in-vehicle networking and car entertainment, to emerging technologies for the connected car. This includes Car-to-X communications, telematics, Near Field Communications (NFC), and high-voltage controls for electrical vehicles.Experts estimate that 90 percent of all innovation in automotive is enabled by electronics, with semiconductors playing a key role, while the increasing level of connectivity to the outside world requires a strong background in adjacent businesses and technologies, such as NFC, wireless reception, radar, and telematics. Audi and NXP’s collaboration acknowledges the importance of semiconductors in introducing these and other new functions to the car, with a focus on achieving new levels of driving safety and comfort, saving costs, and improving “Our strong collaboration with Audi reinforces that NXP’s focus on technologies for the connected car is spot on with where the industry is going” said Kurt Sievers, general manager, automotive business, NXP.

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