Marketing agencies Eindhoven365 and Zandbeek have jointly won a US award.
Their international campaign titled ‘Another City Trip’ won a Content Marketing Award in the category ‘Best Use of Instagram/Snapchat’.
The campaign aimed to showcase Eindhoven’s appeal in terms of food, fashion, and lifestyle. So-called city explorers visited the area and blogged about their experiences.
Photographs taken by the explorers were widely viewed. As a result, the number of visitors from Germany, Belgium, and the UK increased, according to both Eindhoven365 and Zandbeek.
The Content Marketing Awards is the world’s largest event of its type. This year saw over 1100 entries.
Translation: Nicola W