Eindhoven365’s City Marketing campaign and Content Marketing Agency, Zandbeek have won silver Dutch Interactive Awards. They won this prize for the international influencer campaign called ‘An0ther City Trip’.
The campaign, in which 17 international bloggers and vloggers were led through Eindhoven for 24 hours, was started in 2016 in co-operation with Zandbeek. Its primary goal was to attract more city explorers to Eindhoven.
Eindhoven365 competed against sites like bol.com, KRO-NCRV and De Bijenkorf in the “social” category. All nominees in this category were judged on their thoughtful use of social platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat and Pinterest.
The jury found the campaign from Eindhoven to be courageous: ‘This type of result-driven city marketing is refreshing. It is good to see that the stakeholders in the city involved in this concept. It is the start of a continuous campaign. Good selection of bloggers. It was courageous to relegate control of the content.’