Students at Eindhoven’s Summa Business school launched 22 live webshops for real customers this afternoon.
Goods for sale in the webshops range from baby clothes to kite surfing gear. Spokesman Bennie Krol says this is the first time a retail course has incorporated live webshops into its syllabus.
Breda company Webelephant, which specializes in ecommerce web development, supported the initiative.
All 22 webshops are live as of 13:00 today, with students hard at work to ensure their success.