Philips and partner to launch fully-interactive breast-check app

To mark this year’s breast cancer awareness month, Philips, in conjunction with the British charity Breast Cancer Care, is launching an updated and fully-interactive version of their innovative Breast Cancer Care mobile app today.

Early detection and diagnosis can save lives and could lead to better treatment outcomes. Knowing that many detections start with a self-examination, the Philips Breast Cancer Care app is designed to take the user through the process with simple, easy-to-follow, instructions whilst providing vital education to encourage regular checks and to help users become more breast aware.

"Whatever your age, size or shape, it’s important to take care of your breasts. Getting to know how your breasts look and feel, so you know what is normal for you, is an essential part of caring for your body. Around two thirds of breast cancers are found by the patient, so it’s important to notice any unusual changes and report them to your doctor without delay", says Dr Emma Pennery, clinical director of Breast Cancer Care.

Now available in a new and fully-interactive format, the updated app builds on Philips commitment to raising awareness of breast cancer, providing trusted advice whilst making it easier for women to identify areas of concern.

The Breast Aware app is now available for your iPad or iPhone, and can be downloaded here.

Source: http://www.philips.co.uk

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